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	<title>content writing &#8211; Carnelian Web Services</title>
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	<link>https://www.carnelianwebservices.ca</link>
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		<title>When marketing goes wrong</title>
		<link>https://www.carnelianwebservices.ca/2026/04/15/when-marketing-goes-wrong/</link>
					<comments>https://www.carnelianwebservices.ca/2026/04/15/when-marketing-goes-wrong/#respond</comments>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Wed, 15 Apr 2026 13:45:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[cultural competence]]></category>
		<category><![CDATA[localization]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[UX]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=3883</guid>

					<description><![CDATA[We live in a global context. So when you&#8217;re creating a marketing campaign, you need to think about its implications across many cultures, especially in Canada, whose culture was famously described as a mosaic, not a melting-pot. And things can change as a result of world affairs. In this post, I will explore some recent [&#8230;]]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">3883</post-id>	</item>
		<item>
		<title>Identity-first language</title>
		<link>https://www.carnelianwebservices.ca/2026/03/18/identity-first-language/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Wed, 18 Mar 2026 13:15:00 +0000</pubDate>
				<category><![CDATA[JEDI]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[DEI]]></category>
		<category><![CDATA[identity-first language]]></category>
		<category><![CDATA[medical model of disability]]></category>
		<category><![CDATA[person-first language]]></category>
		<category><![CDATA[social model of disability]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=3556</guid>

					<description><![CDATA[Many websites advise people to use person-first language when referring to disabled people (e.g. &#8220;a person with a disability&#8221;). But many disabled people prefer identity-first language (e.g. &#8220;a disabled person&#8221;). Carnelian Web Services follows the social model of disability, which points out that disability is imposed by social attitudes and the built environment. We use [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3556</post-id>	</item>
		<item>
		<title>How to spot AI-generated content</title>
		<link>https://www.carnelianwebservices.ca/2026/02/04/how-to-spot-ai-generated-content/</link>
					<comments>https://www.carnelianwebservices.ca/2026/02/04/how-to-spot-ai-generated-content/#comments</comments>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Wed, 04 Feb 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[generative AI]]></category>
		<category><![CDATA[glurge]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[tone of voice]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[writing style]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=3080</guid>

					<description><![CDATA[Once you’ve read about a dozen AI-generated articles, you start to recognize ChatGPT’s style. Today I saw two articles on Facebook, one that seemed to be pure glurge (emotion-provoking content that was probably not true, or a distortion of the truth), and another that was true but exaggerated (for the sake of engagement, I assume). [&#8230;]]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3080</post-id>	</item>
		<item>
		<title>Building Trust</title>
		<link>https://www.carnelianwebservices.ca/2026/01/14/building-trust/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Wed, 14 Jan 2026 13:30:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[colour palette]]></category>
		<category><![CDATA[complementary colours]]></category>
		<category><![CDATA[consistent]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[values]]></category>
		<category><![CDATA[writing style]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=2889</guid>

					<description><![CDATA[Making your website and emails look professional is a big part of building trust in your business. Sounding human is also a good idea. I am starting to recognize ChatGPT&#8217;s writing style—and I don&#8217;t like it. What are the ingredients of a professional website or email? Branding Consistent and stylish branding is important. Pick a [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">2889</post-id>	</item>
		<item>
		<title>Microformats</title>
		<link>https://www.carnelianwebservices.ca/2025/11/12/microformats/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Wed, 12 Nov 2025 13:30:00 +0000</pubDate>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[GEO]]></category>
		<category><![CDATA[microformats]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[user interface design]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=2201</guid>

					<description><![CDATA[Microformats are a way of marking up standardized data so that search engines, AI tools, and calendar tools can process it. Adding them to your site helps AI tools and search engines to rank your website higher in search results. Some examples of where microformats are useful are: When you download a calendar appointment from [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">2201</post-id>	</item>
		<item>
		<title>Understanding Generative Engine Optimization (GEO)</title>
		<link>https://www.carnelianwebservices.ca/2025/09/24/understanding-geo/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Wed, 24 Sep 2025 13:30:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[authoritative communication]]></category>
		<category><![CDATA[citing your sources]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[engine]]></category>
		<category><![CDATA[fluency]]></category>
		<category><![CDATA[generative AI]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[reading ease]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technical terms]]></category>
		<category><![CDATA[user experience]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=1722</guid>

					<description><![CDATA[A new web metric has emerged: Generative Engine Optimization (GEO), or AI Engine Optimization (AEO).

In some ways, your GEO strategy can build on your SEO strategy, because some of the techniques are the same; but there are also some differences: SEO focuses on keywords, titles, and accessibility, whereas GEO looks at how connected your page is to other similar sources of information.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1722</post-id>	</item>
		<item>
		<title>About that &#8220;free&#8221; website&#8230;</title>
		<link>https://www.carnelianwebservices.ca/2025/08/26/about-that-free-website/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Tue, 26 Aug 2025 13:30:00 +0000</pubDate>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[domain name]]></category>
		<category><![CDATA[free websites]]></category>
		<category><![CDATA[hidden costs]]></category>
		<category><![CDATA[hosting]]></category>
		<category><![CDATA[user experience]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=1575</guid>

					<description><![CDATA[There&#8217;s no such thing as a free lunch&#8230; and there&#8217;s no such thing as a free website either. The hidden costs of a &#8220;free&#8221; website Free WordPress instances make their money by posting advertisements on your site, which may be incompatible with the values of your site. This costs you reputation. The free version of [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1575</post-id>	</item>
		<item>
		<title>Holding out for a Hero</title>
		<link>https://www.carnelianwebservices.ca/2025/08/19/holding-out-for-a-hero/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Tue, 19 Aug 2025 12:30:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[hero]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[UI]]></category>
		<category><![CDATA[user interface design]]></category>
		<category><![CDATA[UX]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=1549</guid>

					<description><![CDATA[A hero is a content block that has a big bold image, a headline, a short explanation, and a call-to-action (either a button or a really short sign-up form). A hero can sit at the top of a landing page, or as featured content in a blogpost or content page. It can even be at [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1549</post-id>	</item>
		<item>
		<title>Landing Pages</title>
		<link>https://www.carnelianwebservices.ca/2025/08/11/landing-pages/</link>
					<comments>https://www.carnelianwebservices.ca/2025/08/11/landing-pages/#comments</comments>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Mon, 11 Aug 2025 16:27:45 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[hero]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[marketing funnel]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[user experience]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=1510</guid>

					<description><![CDATA[A landing page is aimed at a specific audience. Its goal is either generating leads, getting people to sign up for your newsletter, or making sales. It is used for landing on your site after someone has clicked a link from a social media ad or a campaign email. The page will typically focus on [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1510</post-id>	</item>
		<item>
		<title>Does Your Website Reflect Your Values?</title>
		<link>https://www.carnelianwebservices.ca/2025/07/07/does-your-website-reflect-your-values/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Mon, 07 Jul 2025 17:46:28 +0000</pubDate>
				<category><![CDATA[JEDI]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[2SLGBTQIA]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[DEI]]></category>
		<category><![CDATA[UI]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user interface design]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=1429</guid>

					<description><![CDATA[Your values are how you show up in the world as a human, so it would be strange if your website did not reflect your values. Values are not the same as politics, although they do affect how you vote and what you campaign for. There is a broad social consensus in Canada that we [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1429</post-id>	</item>
		<item>
		<title>The Craft of Editing</title>
		<link>https://www.carnelianwebservices.ca/2025/06/20/the-craft-of-editing/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Fri, 20 Jun 2025 15:25:09 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[UX]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=1233</guid>

					<description><![CDATA[Writing is a process of constant editing and revision. When the dreaded red or blue squiggle appears under the text you&#8217;ve just written, it can induce frantic back-tracking and even self-doubt. If you don&#8217;t know where to start, staring at a blank screen can be disheartening. Many authors still prefer to write long-hand for this [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1233</post-id>	</item>
		<item>
		<title>Design and Development</title>
		<link>https://www.carnelianwebservices.ca/2025/06/16/design-and-development/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Mon, 16 Jun 2025 12:45:00 +0000</pubDate>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[Agile]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[UI]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user interface design]]></category>
		<category><![CDATA[UX]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=1170</guid>

					<description><![CDATA[What&#8217;s the difference between a designer and a developer? A lot of people assume that these terms are synonymous, but they are increasingly found on different teams in large organizations. There are other roles in the software development space that are also needed to ensure that the finished product is reliable and usable. Designer A [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1170</post-id>	</item>
		<item>
		<title>Choosing a CMS</title>
		<link>https://www.carnelianwebservices.ca/2025/06/02/choosing-a-cms/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Mon, 02 Jun 2025 13:30:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[editing roles]]></category>
		<category><![CDATA[post scheduling]]></category>
		<category><![CDATA[UI]]></category>
		<category><![CDATA[UX]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=927</guid>

					<description><![CDATA[Choosing a content management system (CMS) is tricky. There are many systems available, and several factors you should consider in the selection process.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">927</post-id>	</item>
		<item>
		<title>Plain English</title>
		<link>https://www.carnelianwebservices.ca/2025/05/27/plain-english/</link>
					<comments>https://www.carnelianwebservices.ca/2025/05/27/plain-english/#comments</comments>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Tue, 27 May 2025 14:30:45 +0000</pubDate>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[internationalization]]></category>
		<category><![CDATA[localization]]></category>
		<category><![CDATA[Plain English]]></category>
		<category><![CDATA[plain language]]></category>
		<category><![CDATA[usability]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=804</guid>

					<description><![CDATA[Plain English, sometimes referred to as plain language, is a way of writing clearly and simply to convey information. It is especially important for websites, whether they are government or business. ]]></description>
		
					<wfw:commentRss>https://www.carnelianwebservices.ca/2025/05/27/plain-english/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">804</post-id>	</item>
		<item>
		<title>Getting the Tone Right</title>
		<link>https://www.carnelianwebservices.ca/2025/05/23/getting-the-tone-right/</link>
					<comments>https://www.carnelianwebservices.ca/2025/05/23/getting-the-tone-right/#comments</comments>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Fri, 23 May 2025 21:49:40 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[BERTs]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[tone of voice]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[writing style]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=794</guid>

					<description><![CDATA[Writing for the web requires a different style of writing than other formats. You need to be succinct, but also clear. Getting the tone right (not too formal, not too informal) is important. Kate Moran identifies four dimensions of tone in writing: A piece of writing can be anywhere on the spectrum between these poles. [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">794</post-id>	</item>
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