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	<title>known knowns &#8211; Carnelian Web Services</title>
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		<title>5 ways to hone your marketing copy</title>
		<link>https://www.carnelianwebservices.ca/2026/02/25/5-ways-to-hone-your-marketing-copy/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Wed, 25 Feb 2026 15:00:52 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Johari window]]></category>
		<category><![CDATA[known knowns]]></category>
		<category><![CDATA[known unknowns]]></category>
		<category><![CDATA[marketing copy]]></category>
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		<category><![CDATA[Rumsfeld Matrix]]></category>
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					<description><![CDATA[When you&#8217;re writing, it is important to consider who your target audience is. What do they know already? What do they want to know? What do they not know, and not even know that they need to know it? If you&#8217;re writing sales and marketing copy, you need to consider who you are writing for. [&#8230;]]]></description>
		
		
		
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