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		<title>Holding out for a Hero</title>
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		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Tue, 19 Aug 2025 12:30:00 +0000</pubDate>
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					<description><![CDATA[A hero is a content block that has a big bold image, a headline, a short explanation, and a call-to-action (either a button or a really short sign-up form). A hero can sit at the top of a landing page, or as featured content in a blogpost or content page. It can even be at [&#8230;]]]></description>
		
		
		
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		<title>Landing Pages</title>
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		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Mon, 11 Aug 2025 16:27:45 +0000</pubDate>
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					<description><![CDATA[A landing page is aimed at a specific audience. Its goal is either generating leads, getting people to sign up for your newsletter, or making sales. It is used for landing on your site after someone has clicked a link from a social media ad or a campaign email. The page will typically focus on [&#8230;]]]></description>
		
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