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	<title>localization &#8211; Carnelian Web Services</title>
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		<title>When marketing goes wrong</title>
		<link>https://www.carnelianwebservices.ca/2026/04/15/when-marketing-goes-wrong/</link>
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		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Wed, 15 Apr 2026 13:45:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[cultural competence]]></category>
		<category><![CDATA[localization]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[UX]]></category>
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					<description><![CDATA[We live in a global context. So when you&#8217;re creating a marketing campaign, you need to think about its implications across many cultures, especially in Canada, whose culture was famously described as a mosaic, not a melting-pot. And things can change as a result of world affairs. In this post, I will explore some recent [&#8230;]]]></description>
		
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		<title>Plain English</title>
		<link>https://www.carnelianwebservices.ca/2025/05/27/plain-english/</link>
					<comments>https://www.carnelianwebservices.ca/2025/05/27/plain-english/#comments</comments>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Tue, 27 May 2025 14:30:45 +0000</pubDate>
				<category><![CDATA[General]]></category>
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		<category><![CDATA[localization]]></category>
		<category><![CDATA[Plain English]]></category>
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					<description><![CDATA[Plain English, sometimes referred to as plain language, is a way of writing clearly and simply to convey information. It is especially important for websites, whether they are government or business. ]]></description>
		
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		<title>Localization</title>
		<link>https://www.carnelianwebservices.ca/2025/04/15/localization/</link>
					<comments>https://www.carnelianwebservices.ca/2025/04/15/localization/#comments</comments>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Tue, 15 Apr 2025 13:00:00 +0000</pubDate>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[currency]]></category>
		<category><![CDATA[formatting]]></category>
		<category><![CDATA[internationalization]]></category>
		<category><![CDATA[localization]]></category>
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					<description><![CDATA[When you're building a website which will be viewed by people from different cultures and countries, it is important to build it so that it can be easily and efficiently translated into different languages (internationalization), and then to provide versions of the content that are optimized for the relevant country and culture (localization).']]></description>
		
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