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	<title>marketing &#8211; Carnelian Web Services</title>
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	<link>https://www.carnelianwebservices.ca</link>
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	<title>marketing &#8211; Carnelian Web Services</title>
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		<title>Filtering out AI</title>
		<link>https://www.carnelianwebservices.ca/2026/06/08/filtering-out-ai/</link>
					<comments>https://www.carnelianwebservices.ca/2026/06/08/filtering-out-ai/#respond</comments>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 13:45:00 +0000</pubDate>
				<category><![CDATA[General]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[generative AI]]></category>
		<category><![CDATA[human intelligence]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[no-AI]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[values]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=4332</guid>

					<description><![CDATA[For people who want human-made art and writing in their search results, it’s getting harder to distinguish between AI and human-made, as large language models “learn” to generate productions that look more like human language and art. Fortunately the tools for filtering it out are getting better. Most tools have an AI component, but the [&#8230;]]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">4332</post-id>	</item>
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		<title>Website colours</title>
		<link>https://www.carnelianwebservices.ca/2026/05/06/website-colours/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Wed, 06 May 2026 13:45:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[colour palette]]></category>
		<category><![CDATA[colours]]></category>
		<category><![CDATA[complementary colours]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[seasons]]></category>
		<category><![CDATA[shades]]></category>
		<category><![CDATA[tints]]></category>
		<category><![CDATA[user interface design]]></category>
		<category><![CDATA[web design]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=4176</guid>

					<description><![CDATA[The colours you choose for your website set the mood and present your brand and values consistently. The science of colour The colours that we can perceive are known as visible light, a section of the electromagnetic spectrum. At either end of the spectrum of visible light are infrared and ultraviolet, which are not generally [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">4176</post-id>	</item>
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		<title>When marketing goes wrong</title>
		<link>https://www.carnelianwebservices.ca/2026/04/15/when-marketing-goes-wrong/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Wed, 15 Apr 2026 13:45:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[cultural competence]]></category>
		<category><![CDATA[localization]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[UX]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=3883</guid>

					<description><![CDATA[We live in a global context. So when you&#8217;re creating a marketing campaign, you need to think about its implications across many cultures, especially in Canada, whose culture was famously described as a mosaic, not a melting-pot. And things can change as a result of world affairs. In this post, I will explore some recent [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3883</post-id>	</item>
		<item>
		<title>Canadian email tools</title>
		<link>https://www.carnelianwebservices.ca/2026/03/25/canadian-email-tools/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Wed, 25 Mar 2026 13:45:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[alternatives]]></category>
		<category><![CDATA[anti-spam legislation]]></category>
		<category><![CDATA[C-mail]]></category>
		<category><![CDATA[Canadian]]></category>
		<category><![CDATA[ConstantContact]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[tools]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=3097</guid>

					<description><![CDATA[Are you looking for the perfect tool for your company newsletter? Do you want to use a Canadian tool to ensure privacy, security, and compliance with Canada&#8217;s legislation? Here&#8217;s a few different tools that you could use. The advantages of using a Canadian tool are that they provide the option for bilingual newsletters; the mailing [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3097</post-id>	</item>
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		<title>Introducing C-mail</title>
		<link>https://www.carnelianwebservices.ca/2026/03/04/introducing-c-mail/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 18:37:29 +0000</pubDate>
				<category><![CDATA[Software]]></category>
		<category><![CDATA[C-mail]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing funnel]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=3719</guid>

					<description><![CDATA[We are delighted to announce the launch of our email marketing application, C-mail. About C-mail C-mail&#160;is an easy-to-use email marketing application for small andmedium sized businesses that lets you build and send professionally presented email campaigns in minutes and track their results. All the data is stored in Canada. Given the current economic and political [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3719</post-id>	</item>
		<item>
		<title>Canadian social media</title>
		<link>https://www.carnelianwebservices.ca/2026/03/04/canadian-social-media/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 13:45:09 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Buy Canadian]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Canadian]]></category>
		<category><![CDATA[Canadian tools]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=3633</guid>

					<description><![CDATA[There&#8217;s an exciting new development in the world of social media: Canadian social media sites. So far I have discovered and joined Hey.Café and Eh! Both have groups that cater to my interests: photography, cats, crafts, and more. EH! EH! is similar to Threads or how Twitter used to be in the old days. It [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3633</post-id>	</item>
		<item>
		<title>How to spot AI-generated content</title>
		<link>https://www.carnelianwebservices.ca/2026/02/04/how-to-spot-ai-generated-content/</link>
					<comments>https://www.carnelianwebservices.ca/2026/02/04/how-to-spot-ai-generated-content/#comments</comments>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Wed, 04 Feb 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[generative AI]]></category>
		<category><![CDATA[glurge]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[tone of voice]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[writing style]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=3080</guid>

					<description><![CDATA[Once you’ve read about a dozen AI-generated articles, you start to recognize ChatGPT’s style. Today I saw two articles on Facebook, one that seemed to be pure glurge (emotion-provoking content that was probably not true, or a distortion of the truth), and another that was true but exaggerated (for the sake of engagement, I assume). [&#8230;]]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3080</post-id>	</item>
		<item>
		<title>Chamber Social</title>
		<link>https://www.carnelianwebservices.ca/2025/10/21/chamber-social/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Tue, 21 Oct 2025 21:55:53 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Chamber of Commerce]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[web services]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/2025/10/21/chamber-social/</guid>

					<description><![CDATA[This month’s Cambridge Chamber of Commerce social ​was at Four Fathers Brewery in Hespeler, and we had a stall and donated a raffle prize of a web-page tune-up. ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">2488</post-id>	</item>
		<item>
		<title>The Craft of Editing</title>
		<link>https://www.carnelianwebservices.ca/2025/06/20/the-craft-of-editing/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Fri, 20 Jun 2025 15:25:09 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[UX]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=1233</guid>

					<description><![CDATA[Writing is a process of constant editing and revision. When the dreaded red or blue squiggle appears under the text you&#8217;ve just written, it can induce frantic back-tracking and even self-doubt. If you don&#8217;t know where to start, staring at a blank screen can be disheartening. Many authors still prefer to write long-hand for this [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1233</post-id>	</item>
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		<title>Posting to Social Media</title>
		<link>https://www.carnelianwebservices.ca/2025/06/18/posting-to-social-media/</link>
					<comments>https://www.carnelianwebservices.ca/2025/06/18/posting-to-social-media/#comments</comments>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Wed, 18 Jun 2025 13:30:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[chores]]></category>
		<category><![CDATA[formatting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[posting]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=814</guid>

					<description><![CDATA[Posting to many different social media platforms is such a chore, isn&#8217;t it? They all require a slightly different format for your post, so you end up rewriting your post excerpt and rejigging your content to fit the requirements of the platform. This can become a full-time job on its own. Then there&#8217;s the way [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">814</post-id>	</item>
		<item>
		<title>Search Engine Optimization</title>
		<link>https://www.carnelianwebservices.ca/2025/04/14/search-engine-optimization/</link>
					<comments>https://www.carnelianwebservices.ca/2025/04/14/search-engine-optimization/#comments</comments>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Mon, 14 Apr 2025 17:04:40 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[user interface design]]></category>
		<guid isPermaLink="false">https://www.carnelianwebservices.ca/?p=303</guid>

					<description><![CDATA[If your website is navigable and usable for human visitors, this will also hold true for search engines. When you are creating a page, it is important to think about what your target audience would be looking for, and make sure that the information they need to make a decision is displayed prominently on the page.]]></description>
		
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			<slash:comments>3</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">303</post-id>	</item>
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