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	<title>personas &#8211; Carnelian Web Services</title>
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		<title>5 ways to hone your marketing copy</title>
		<link>https://www.carnelianwebservices.ca/2026/02/25/5-ways-to-hone-your-marketing-copy/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Wed, 25 Feb 2026 15:00:52 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Johari window]]></category>
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					<description><![CDATA[When you&#8217;re writing, it is important to consider who your target audience is. What do they know already? What do they want to know? What do they not know, and not even know that they need to know it? If you&#8217;re writing sales and marketing copy, you need to consider who you are writing for. [&#8230;]]]></description>
		
		
		
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		<title>User Stories and Personas</title>
		<link>https://www.carnelianwebservices.ca/2025/04/25/user-stories-and-personas/</link>
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		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Fri, 25 Apr 2025 13:00:16 +0000</pubDate>
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					<description><![CDATA[A user story is a way of describing a website or product feature in relation to the person who will use it, how they will use it, and why it is useful. User stories usually follow the format “as a [role], I want to do [task], so that I can achieve [goal]”. This can also [&#8230;]]]></description>
		
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