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	<title>writing style &#8211; Carnelian Web Services</title>
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		<title>How to spot AI-generated content</title>
		<link>https://www.carnelianwebservices.ca/2026/02/04/how-to-spot-ai-generated-content/</link>
					<comments>https://www.carnelianwebservices.ca/2026/02/04/how-to-spot-ai-generated-content/#comments</comments>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Wed, 04 Feb 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[generative AI]]></category>
		<category><![CDATA[glurge]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[tone of voice]]></category>
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		<category><![CDATA[writing]]></category>
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					<description><![CDATA[Once you’ve read about a dozen AI-generated articles, you start to recognize ChatGPT’s style. Today I saw two articles on Facebook, one that seemed to be pure glurge (emotion-provoking content that was probably not true, or a distortion of the truth), and another that was true but exaggerated (for the sake of engagement, I assume). [&#8230;]]]></description>
		
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		<title>Building Trust</title>
		<link>https://www.carnelianwebservices.ca/2026/01/14/building-trust/</link>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Wed, 14 Jan 2026 13:30:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[colour palette]]></category>
		<category><![CDATA[complementary colours]]></category>
		<category><![CDATA[consistent]]></category>
		<category><![CDATA[content writing]]></category>
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		<category><![CDATA[values]]></category>
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					<description><![CDATA[Making your website and emails look professional is a big part of building trust in your business. Sounding human is also a good idea. I am starting to recognize ChatGPT&#8217;s writing style—and I don&#8217;t like it. What are the ingredients of a professional website or email? Branding Consistent and stylish branding is important. Pick a [&#8230;]]]></description>
		
		
		
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		<title>Getting the Tone Right</title>
		<link>https://www.carnelianwebservices.ca/2025/05/23/getting-the-tone-right/</link>
					<comments>https://www.carnelianwebservices.ca/2025/05/23/getting-the-tone-right/#comments</comments>
		
		<dc:creator><![CDATA[Yvonne Aburrow]]></dc:creator>
		<pubDate>Fri, 23 May 2025 21:49:40 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[BERTs]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[tone of voice]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[writing style]]></category>
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					<description><![CDATA[Writing for the web requires a different style of writing than other formats. You need to be succinct, but also clear. Getting the tone right (not too formal, not too informal) is important. Kate Moran identifies four dimensions of tone in writing: A piece of writing can be anywhere on the spectrum between these poles. [&#8230;]]]></description>
		
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