What is Email Marketing?
Email marketing is a marketing strategy where you communicate with current and future customers through email.
A well-targeted email campaign has the potential to help you meet your marketing goals.
Our email marketing application, C-mail, helps you to create attractive marketing emails that go to your customers’ inboxes.
You can use it to send newsletters, special offers, requests for reviews, product announcements, and more.
Why use Email Marketing?
It’s the most cost-effective way to:
- Build relationships with your target audience
- Engage your customers
- Promote your brand
Research by the Direct Marketing Association reveals that the ROI for email marketing is almost $41 for every $1 invested. Email marketing works because it is automated, measurable, personal, fast and inexpensive.
Source: Direct Marketing Association, The Power of Direct Marketing, 2011-2012
Key C-mail features
Step-by-step process
The easy-to-follow campaign creation instructions make sure you don’t forget any of the critical steps or elements and includes pop-up previews as well as the ability to check your work by emailing yourself test copies of your campaign before you hit the “send” button.
Effortless personalization
Make use of data from your contact list to give your campaigns that personal touch. Turn “Dear reader” into Dear Jane, Dear Kevin or Dear Joe by inserting a single personalized field (merge field) in your email content and dynamically add or swap content based on your subscriber’s personal preferences.
Campaign previews
Get real-time previews of your campaigns before you hit the “send” button, so you can make sure your email looks great for everyone.
Email templates
Our library of email templates provides you with creative inspiration and helps you get started with creating your first campaign. We regularly update the library to keep up with trends and we’ve already done the legwork and tested the designs across all of the major email clients so you don’t have to. You can also create your own templates from scratch or use one of ours as a starting point, and change it as you see fit.
Easy formatting tools
Our built-in drag & drop editor gives you total creative control of your content and your design. Style your text, add bullet points and links, and upload images. Use basic formatting tools or, if you’re an advanced user, switch to the HTML mode to insert or edit your own source code.
Advanced design
Code your own emails in HTML using an external tool and then copy and paste it into our HTML editor.
Dynamic content
Dynamically change and personalize your content based on information your subscribers have shared with you, or based on their activity history, including whether they opened your most recent campaign, clicked on a link, or more.