Plain English, sometimes referred to as plain language, is a way of writing clearly and simply to convey information. It is especially important for websites, whether they are government or business. It is necessary because not everyone reading your writing has English as their first language, and if you are explaining something complicated, it helps everyone to understand.
(more…)Tag: content writing
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Getting the Tone Right
Writing for the web requires a different style of writing than other formats. You need to be succinct, but also clear. Getting the tone right (not too formal, not too informal) is important.
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Writing for the Web
Have you ever experienced the fatigue that results from being presented with a giant wall of text on the screen?
Sure, if you’re committed to learning about a topic in depth, you’ll read a whole long-form article, but if you are not committed, and just want to see the salient details, you’ll likely skip the verbiage and leave.
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Search Engine Optimization
Many people think of search engine optimization (SEO) as a bit of a dark art. But in reality, if your website is navigable and usable for human visitors, this will also hold true for search engines.
When you are creating a page, it is important to think about what your target audience would be looking for, and make sure that the information they need to make a decision is displayed prominently on the page.
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Well-crafted Websites
Carnelian Web Services provides peace of mind, offering web solutions hosted and developed in Canada.
Your website represents your business, so you need content and design that stands out from the crowd.
We offer web services packages for different business needs, as well as custom solutions.
By hosting your website in Canada, you can rest safe in the knowledge that your data is secure and protected by strong privacy laws, and the hosting service uses clean and sustainable energy sources.