Tag: content

  • How to spot AI-generated content

    How to spot AI-generated content

    Once you’ve read about a dozen AI-generated articles, you start to recognize ChatGPT’s style. Today I saw two articles on Facebook, one that seemed to be pure glurge (emotion-provoking content that was probably not true, or a distortion of the truth), and another that was true but exaggerated (for the sake of engagement, I assume).

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  • Landing Pages

    Landing Pages

    A landing page is aimed at a specific audience. Its goal is either generating leads, getting people to sign up for your newsletter, or making sales. It is used for landing on your site after someone has clicked a link from a social media ad or a campaign email.

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  • Writing for the Web

    Writing for the Web

    Have you ever experienced the fatigue that results from being presented with a giant wall of text on the screen?

    Sure, if you’re committed to learning about a topic in depth, you’ll read a whole long-form article, but if you are not committed, and just want to see the salient details, you’ll likely skip the verbiage and leave.

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