We live in a global context. So when you’re creating a marketing campaign, you need to think about its implications across many cultures, especially in Canada, whose culture was famously described as a mosaic, not a melting-pot. And things can change as a result of world affairs. In this post, I will explore some recent examples, which are funny, but they demonstrate the need for cultural competence. This means including people with different cultural backgrounds in your marketing team.
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