When you’re building a website which will be viewed by people from different cultures and countries, it is important to build it so that it can be easily and efficiently translated into different languages (internationalization), and then to provide versions of the content that are optimized for the relevant country and culture (localization).
Website localization is more than translating the website into the target language; it is important to take the local culture and economy into account as well. This involves user and market research in the target country.
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