A hero is a content block that has a big bold image, a headline, a short explanation, and a call-to-action (either a button or a really short sign-up form).
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Landing Pages
A landing page is aimed at a specific audience. Its goal is either generating leads, getting people to sign up for your newsletter, or making sales. It is used for landing on your site after someone has clicked a link from a social media ad or a campaign email.
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Responsive Websites
A responsive website is one that you can view equally well on a mobile or desktop device. The font size and layout should be readable without zooming, panning, or scrolling horizontally.
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