We live in a global context. So when you’re creating a marketing campaign, you need to think about its implications across many cultures, especially in Canada, whose culture was famously described as a mosaic, not a melting-pot. And things can change as a result of world affairs. In this post, I will explore some recent examples, which are funny, but they demonstrate the need for cultural competence. This means including people with different cultural backgrounds in your marketing team.
(more…)Tag: marketing
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Canadian email tools
Are you looking for the perfect tool for your company newsletter? Do you want to use a Canadian tool to ensure privacy, security, and compliance with Canada’s legislation? Here’s a few different tools that you could use.
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Canadian social media
There’s an exciting new development in the world of social media: Canadian social media sites. So far I have discovered and joined Hey.Café and Eh! Both have groups that cater to my interests: photography, cats, crafts, and more.
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How to spot AI-generated content
Once you’ve read about a dozen AI-generated articles, you start to recognize ChatGPT’s style. Today I saw two articles on Facebook, one that seemed to be pure glurge (emotion-provoking content that was probably not true, or a distortion of the truth), and another that was true but exaggerated (for the sake of engagement, I assume).
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Chamber Social
This month’s Cambridge Chamber of Commerce social was at Four Fathers Brewery in Hespeler, and we had a stall and donated a raffle prize of a web-page tune-up for SEO, accessibility, and performance. The theme was Oktoberfest so there were delicious snacks.
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The Craft of Editing
Writing is a process of constant editing and revision. When the dreaded red or blue squiggle appears under the text you’ve just written, it can induce frantic back-tracking and even self-doubt. If you don’t know where to start, staring at a blank screen can be disheartening.
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Posting to Social Media
Posting to many different social media platforms is such a chore, isn’t it? They all require a slightly different format for your post, so you end up rewriting your post excerpt and rejigging your content to fit the requirements of the platform. This can become a full-time job on its own.
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Search Engine Optimization
Many people think of search engine optimization (SEO) as a bit of a dark art. But in reality, if your website is navigable and usable for human visitors, this will also hold true for search engines.
When you are creating a page, it is important to think about what your target audience would be looking for, and make sure that the information they need to make a decision is displayed prominently on the page.
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