Writing is a process of constant editing and revision. When the dreaded red or blue squiggle appears under the text you’ve just written, it can induce frantic back-tracking and even self-doubt. If you don’t know where to start, staring at a blank screen can be disheartening.
(more…)Tag: marketing
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Posting to Social Media
Posting to many different social media platforms is such a chore, isn’t it? They all require a slightly different format for your post, so you end up rewriting your post excerpt and rejigging your content to fit the requirements of the platform. This can become a full-time job on its own.
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Search Engine Optimization
Many people think of search engine optimization (SEO) as a bit of a dark art. But in reality, if your website is navigable and usable for human visitors, this will also hold true for search engines.
When you are creating a page, it is important to think about what your target audience would be looking for, and make sure that the information they need to make a decision is displayed prominently on the page.
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