When you’re writing, it is important to consider who your target audience is. What do they know already? What do they want to know? What do they not know, and not even know that they need to know it? If you’re writing sales and marketing copy, you need to consider who you are writing for.
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User Stories and Personas
A user story is a way of describing a website or product feature in relation to the person who will use it, how they will use it, and why it is useful.
User stories usually follow the format “as a [role], I want to do [task], so that I can achieve [goal]”. This can also be written “as who, I want what, so that why”.
The role, the task, and the goal are all equally important, and a user story is incomplete without all three being present.
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