A landing page is aimed at a specific audience. Its goal is either generating leads, getting people to sign up for your newsletter, or making sales. It is used for landing on your site after someone has clicked a link from a social media ad or a campaign email.
(more…)Tag: user experience
-
Does Your Website Reflect Your Values?
Your values are how you show up in the world as a human, so it would be strange if your website did not reflect your values.
Values are not the same as politics, although they do affect how you vote and what you campaign for.
(more…) -
The Craft of Editing
Writing is a process of constant editing and revision. When the dreaded red or blue squiggle appears under the text you’ve just written, it can induce frantic back-tracking and even self-doubt. If you don’t know where to start, staring at a blank screen can be disheartening.
(more…) -
Your Virtual Store Front
Imagine you’re walking down a street, looking in the windows of all the stores. Some are exciting and make you want to go in. Some tell a story of what you might find inside the store. Some are dusty and neglected. Some have not changed their display for so long that the sunlight has bleached out the products and made the book covers curl up like dried leaves. Some of them make you laugh, some are gimmicky and cheesy, some make you smile, and some even make you think.
(more…) -
About the Carnelian
Several people have asked me, “What’s a carnelian? How did you choose the name?” So here’s the story.
(more…) -
Getting the Tone Right
Writing for the web requires a different style of writing than other formats. You need to be succinct, but also clear. Getting the tone right (not too formal, not too informal) is important.
(more…) -
Responsive Websites
A responsive website is one that you can view equally well on a mobile or desktop device. The font size and layout should be readable without zooming, panning, or scrolling horizontally.
(more…) -
Accessibility
Making websites accessible is a very important aspect of user experience. Accessibility benefits everyone, because it makes websites easier for everyone to use. It is also a legal requirement in most countries, including Canada.
(more…) -
User Experience
User experience is an important aspect of website design. Remember the bad old days of the 1990s, with marquees, animated graphics everywhere, an excess of links that were just labelled “click here”, and garish background colours?
(more…)