There are many different styles and registers of writing, but writing for the web has a specific set of techniques and styles, and a number of factors that you need to think about.
(more…)Tag: writing style
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How to spot AI-generated content
Once you’ve read about a dozen AI-generated articles, you start to recognize ChatGPT’s style. Today I saw two articles on Facebook, one that seemed to be pure glurge (emotion-provoking content that was probably not true, or a distortion of the truth), and another that was true but exaggerated (for the sake of engagement, I assume).
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Building Trust
Making your website and emails look professional is a big part of building trust in your business. Sounding human is also a good idea. I am starting to recognize ChatGPT’s writing style—and I don’t like it.
What are the ingredients of a professional website or email?
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Getting the Tone Right
Writing for the web requires a different style of writing than other formats. You need to be succinct, but also clear. Getting the tone right (not too formal, not too informal) is important.
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