Tag: writing

  • Online collaboration tools

    Online collaboration tools

    Are you concerned about the security and privacy of your data in Google Drive and OneDrive? Following on from my previous post about cloud file storage tools, what about online collaborative editing tools?

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  • Who are you writing for?

    Who are you writing for?

    There are many different styles and registers of writing, but writing for the web has a specific set of techniques and styles, and a number of factors that you need to think about.

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  • 5 ways to hone your marketing copy

    5 ways to hone your marketing copy

    When you’re writing, it is important to consider who your target audience is. What do they know already? What do they want to know? What do they not know, and not even know that they need to know it? If you’re writing sales and marketing copy, you need to consider who you are writing for.

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  • How to spot AI-generated content

    How to spot AI-generated content

    Once you’ve read about a dozen AI-generated articles, you start to recognize ChatGPT’s style. Today I saw two articles on Facebook, one that seemed to be pure glurge (emotion-provoking content that was probably not true, or a distortion of the truth), and another that was true but exaggerated (for the sake of engagement, I assume).

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  • Writing for the Web

    Writing for the Web

    Have you ever experienced the fatigue that results from being presented with a giant wall of text on the screen?

    Sure, if you’re committed to learning about a topic in depth, you’ll read a whole long-form article, but if you are not committed, and just want to see the salient details, you’ll likely skip the verbiage and leave.

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