Category: Marketing

  • Does your website reflect your values?

    Does your website reflect your values?

    Your values are how you show up in the world as a human, so it would be strange if your website did not reflect your values.

    Values are not the same as politics, although they do affect how you vote and what you campaign for.

    (more…)
  • The Craft of Editing

    The Craft of Editing

    Writing is a process of constant editing and revision. When the dreaded red or blue squiggle appears under the text you’ve just written, it can induce frantic back-tracking and even self-doubt. If you don’t know where to start, staring at a blank screen can be disheartening.

    (more…)
  • Posting to Social Media

    Posting to Social Media

    Posting to many different social media platforms is such a chore, isn’t it? They all require a slightly different format for your post, so you end up rewriting your post excerpt and rejigging your content to fit the requirements of the platform. This can become a full-time job on its own.

    (more…)
  • Your Virtual Store Front

    Your Virtual Store Front

    Imagine you’re walking down a street, looking in the windows of all the stores. Some are exciting and make you want to go in. Some tell a story of what you might find inside the store. Some are dusty and neglected. Some have not changed their display for so long that the sunlight has bleached out the products and made the book covers curl up like dried leaves. Some of them make you laugh, some are gimmicky and cheesy, some make you smile, and some even make you think.

    (more…)
  • Choosing a CMS

    Choosing a CMS

    A content management system (CMS) is a system for storing all of your web pages, templates, images, and other assets in one place and displaying it on the web. It allows people with little or no knowledge of coding to edit content for your website.

    Choosing a CMS is tricky. There are many systems available, and several factors you should consider in the selection process.

    (more…)
  • Plain English

    Plain English

    Plain English, sometimes referred to as plain language, is a way of writing clearly and simply to convey information. It is especially important for websites, whether they are government or business. It is necessary because not everyone reading your writing has English as their first language, and if you are explaining something complicated, it helps everyone to understand.

    (more…)
  • Getting the Tone Right

    Getting the Tone Right

    Writing for the web requires a different style of writing than other formats. You need to be succinct, but also clear. Getting the tone right (not too formal, not too informal) is important.

    (more…)
  • Organizing your Content

    Organizing your Content

    When you are building or updating your website, you need to think about what your target audience will expect to see.

    There are various ways to find out what they will expect; you can ask a group of people who are likely to use your site what they would expect to see; you can look at other websites offering a similar product or service; or you can experiment with different ways of presenting your information and see which is the most effective.

    (more…)
  • Writing for the Web

    Writing for the Web

    Have you ever experienced the fatigue that results from being presented with a giant wall of text on the screen?

    Sure, if you’re committed to learning about a topic in depth, you’ll read a whole long-form article, but if you are not committed, and just want to see the salient details, you’ll likely skip the verbiage and leave.

    (more…)
  • Search Engine Optimization

    Search Engine Optimization

    Many people think of search engine optimization (SEO) as a bit of a dark art. But in reality, if your website is navigable and usable for human visitors, this will also hold true for search engines.

    When you are creating a page, it is important to think about what your target audience would be looking for, and make sure that the information they need to make a decision is displayed prominently on the page.

    (more…)