Category: Marketing
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Canadian social media
There’s an exciting new development in the world of social media: Canadian social media sites. So far I have discovered and joined Hey.Café and Eh! Both have groups that cater to my interests: photography, cats, crafts, and more.
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5 ways to hone your marketing copy
When you’re writing, it is important to consider who your target audience is. What do they know already? What do they want to know? What do they not know, and not even know that they need to know it? If you’re writing sales and marketing copy, you need to consider who you are writing for.
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How to spot AI-generated content
Once you’ve read about a dozen AI-generated articles, you start to recognize ChatGPT’s style. Today I saw two articles on Facebook, one that seemed to be pure glurge (emotion-provoking content that was probably not true, or a distortion of the truth), and another that was true but exaggerated (for the sake of engagement, I assume).
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Splash images
When you share a webpage on social media, it usually has an image attached to it. I have always called this the splash image. The still image that you upload to be the cover image of a YouTube video is called a splash screen. The idea is that it should make a big splash.
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Building Trust
Making your website and emails look professional is a big part of building trust in your business. Sounding human is also a good idea. I am starting to recognize ChatGPT’s writing style—and I don’t like it.
What are the ingredients of a professional website or email?
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Why Font Choices Matter
The fonts you choose for your website are a key aspect of branding. The font styles you choose make your website distinctive, and subtly communicate your values. The Google Fonts directory even has keywords for the feelings and seasons evoked by a font.
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Alternative Text for Images
One of the key components of accessibility is providing alt text for images, especially if the images contain text.
This is because, when people with visual impairments use your website, they rely on a screen-reader to read the text out to them. This only works with images if they are described using alternative text (usually referred to as “alt text”).
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Favicons and Logos
Your logo tells a story about your business in a single graphic. The colours, fonts, and symbols that you choose express your values in a concise way.
If your logo is truly distinctive and your brand is very well-known, it may be recognizable on its own without your company name.
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Chamber Social
This month’s Cambridge Chamber of Commerce social was at Four Fathers Brewery in Hespeler, and we had a stall and donated a raffle prize of a web-page tune-up for SEO, accessibility, and performance. The theme was Oktoberfest so there were delicious snacks.
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Understanding Generative Engine Optimization (GEO)
Many people are now searching the web using AI. The measurement of how your website will be ranked in AI search results is called Generative Engine Optimization (GEO), or AI Engine Optimization (AEO).
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Holding out for a Hero
A hero is a content block that has a big bold image, a headline, a short explanation, and a call-to-action (either a button or a really short sign-up form).
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Landing Pages
A landing page is aimed at a specific audience. Its goal is either generating leads, getting people to sign up for your newsletter, or making sales. It is used for landing on your site after someone has clicked a link from a social media ad or a campaign email.
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Does Your Website Reflect Your Values?
Your values are how you show up in the world as a human, so it would be strange if your website did not reflect your values.
Values are not the same as politics, although they do affect how you vote and what you campaign for.
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The Craft of Editing
Writing is a process of constant editing and revision. When the dreaded red or blue squiggle appears under the text you’ve just written, it can induce frantic back-tracking and even self-doubt. If you don’t know where to start, staring at a blank screen can be disheartening.
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