Your logo tells a story about your business in a single graphic. The colours, fonts, and symbols that you choose express your values in a concise way.
If your logo is truly distinctive and your brand is very well-known, it may be recognizable on its own without your company name.
![[graphic] A selection of company logos for well-known brands](https://i0.wp.com/www.carnelianwebservices.ca/wp-content/uploads/2025/10/image.png?resize=1024%2C730&ssl=1)
How many of these logos did you recognize? I recognized 27 out of 32. Some of them are for companies that don’t operate in Canada, and I still recognized them.
Design principles for logos
It should express your values – the idea behind the Carnelian logo is that we produce quality websites and products.
It should be scalable – it should look great at any resolution.
It should be memorable – the brain retains visual images better than text.
It should be balanced – one side should not draw more attention than the other.
It helps if your logo is the same length and width, so that they fit neatly into a logo-wall on someone’s website, a favicon, or a social media avatar or profile photo.
You should have a version that will work well on a light background, and a version that will work well on a dark background.
Favicons
A favicon is a small icon that appears on your browser tab, helping visitors who have multiple tabs open on their website to find your website after they switch to a different tab.
If you only have a few tabs open, you can see the icon and the page title:
If you have multiple tabs open, you can only see the favicon, so it really helps your website to stand out:
Avatars (profile pictures)
Most avatars are circular (e.g. on Instagram, Threads, Facebook, TikTok, etc.) so your logo needs to fit neatly into a circle.
Let us build it for you
We can create a new logo for you, spruce up your existing one, or add favicons to your website to improve your search engine rankings.