When you’re linking to another website or creating a call to action, it is always a good idea to make the label for the link or button describe what will happen when a visitor clicks on it.
(more…)Tag: UI
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Why Font Choices Matter
The fonts you choose for your website are a key aspect of branding. The font styles you choose make your website distinctive, and subtly communicate your values. The Google Fonts directory even has keywords for the feelings and seasons evoked by a font.
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Alternative Text for Images
One of the key components of accessibility is providing alt text for images, especially if the images contain text.
This is because, when people with visual impairments use your website, they rely on a screen-reader to read the text out to them. This only works with images if they are described using alternative text (usually referred to as “alt text”).
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Introducing Expert Guides
We are delighted to present our freshly updated and redesigned expert guides, which are free to download from our expert guides page.
If you find them useful, you might want to consider booking our training courses, which explore the material in more depth.
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Favicons and Logos
Your logo tells a story about your business in a single graphic. The colours, fonts, and symbols that you choose express your values in a concise way.
If your logo is truly distinctive and your brand is very well-known, it may be recognizable on its own without your company name.
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Holding out for a Hero
A hero is a content block that has a big bold image, a headline, a short explanation, and a call-to-action (either a button or a really short sign-up form).
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Does Your Website Reflect Your Values?
Your values are how you show up in the world as a human, so it would be strange if your website did not reflect your values.
Values are not the same as politics, although they do affect how you vote and what you campaign for.
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Design and Development
What’s the difference between a designer and a developer? A lot of people assume that these terms are synonymous, but they are increasingly found on different teams in large organizations. There are other roles in the software development space that are also needed to ensure that the finished product is reliable and usable.
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Tools for Developers
These are some of the tools that I use all the time during development.
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Choosing a CMS
A content management system (CMS) is a system for storing all of your web pages, templates, images, and other assets in one place and displaying it on the web. It allows people with little or no knowledge of coding to edit content for your website.
Choosing a CMS is tricky. There are many systems available, and several factors you should consider in the selection process.
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Responsive Websites
A responsive website is one that you can view equally well on a mobile or desktop device. The font size and layout should be readable without zooming, panning, or scrolling horizontally.
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Organizing your Content
When you are building or updating your website, you need to think about what your target audience will expect to see.
There are various ways to find out what they will expect; you can ask a group of people who are likely to use your site what they would expect to see; you can look at other websites offering a similar product or service; or you can experiment with different ways of presenting your information and see which is the most effective.
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User Stories and Personas
A user story is a way of describing a website or product feature in relation to the person who will use it, how they will use it, and why it is useful.
User stories usually follow the format “as a [role], I want to do [task], so that I can achieve [goal]”. This can also be written “as who, I want what, so that why”.
The role, the task, and the goal are all equally important, and a user story is incomplete without all three being present.
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