When you’re linking to another website or creating a call to action, it is always a good idea to make the label for the link or button describe what will happen when a visitor clicks on it.
(more…)Tag: usability
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Why Font Choices Matter
The fonts you choose for your website are a key aspect of branding. The font styles you choose make your website distinctive, and subtly communicate your values. The Google Fonts directory even has keywords for the feelings and seasons evoked by a font.
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Design and Development
What’s the difference between a designer and a developer? A lot of people assume that these terms are synonymous, but they are increasingly found on different teams in large organizations. There are other roles in the software development space that are also needed to ensure that the finished product is reliable and usable.
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Tools for Developers
These are some of the tools that I use all the time during development.
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Plain English
Plain English, sometimes referred to as plain language, is a way of writing clearly and simply to convey information. It is especially important for websites, whether they are government or business. It is necessary because not everyone reading your writing has English as their first language, and if you are explaining something complicated, it helps everyone to understand.
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Getting the Tone Right
Writing for the web requires a different style of writing than other formats. You need to be succinct, but also clear. Getting the tone right (not too formal, not too informal) is important.
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Writing for the Web
Have you ever experienced the fatigue that results from being presented with a giant wall of text on the screen?
Sure, if you’re committed to learning about a topic in depth, you’ll read a whole long-form article, but if you are not committed, and just want to see the salient details, you’ll likely skip the verbiage and leave.
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User Experience
User experience is an important aspect of website design. Remember the bad old days of the 1990s, with marquees, animated graphics everywhere, an excess of links that were just labelled “click here”, and garish background colours?
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