Is your website performing for you the way it should? Have you checked your SEO, performance, accessibility, usability, and AI-search-readiness (AIEO or GEO) recently? Do you know what is a good score for each of these metrics?
A score between 0 and 49 is poor and needs addressing urgently.
A score between 50 and 89 indicates some issues, which should be addressed to improve your page.
A score between 90 and 100 is excellent.
That is where our audits and tune-ups can help you. We measure the key metrics for your website, fix them, and then provide you with a report listing recommendations for the future.
Search Engine Optimization
This metric measures how high your website is likely to rank in search engine results. The optimization part is adding keywords and metadata to ensure that search engines can find and rank your site.
Performance
Website performance involves making web pages load quickly, or failing that, making slow processes appear to be fast. This is important because, if your page is slow to load, people will give up waiting for it to load and go somewhere else.
Find out more about performance
Accessibility
An accessible website is one that can be read by blind and visually impaired people, people with dyslexia, and other disabled people. Having a website that is accessible is a legal requirement in most countries, including Canada. Accessibility also helps boost your SEO score and therefore your search engine ranking. Accessibility makes websites better for all users.
Find out more about accessibility
Usability
Usability is the ease with which people can find information on your website. If it is not usable, they might not be able to find the information they need to buy your product or service. Fortunately web usability has been studied in depth, and usability experts know what works and what doesn’t.
Sign up for our usability training course
User experience
This is a combination of usability and accessibility, and represents everything about how your website visitors experience your website, from the front page to your onboarding and purchase workflows. In some cases it can relate to offline experience as well (for instance, visitors to Disneyworld are given a bracelet which can be charged with credit for rides and attractions, which can be browsed via their website).
Find out more about user experience
GEO (AI search optimization)
Fully optimizing your website for AI search requires expert domain knowledge in your field, so this is mostly something that only you can do, but I can offer tips and pointers on what to do, and mark up some of your information with microformats (if you’re using WordPress).
Five ways I can enhance your website
We can improve your website
Reduce your bounce rate. Improve your accessibility.
Rise up the search engine rankings.
Let us give your website a tune-up.
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