Your logo tells a story about your business in a single graphic. The colours, fonts, and symbols that you choose express your values in a concise way.
If your logo is truly distinctive and your brand is very well-known, it may be recognizable on its own without your company name.
(more…)When building a website, or commissioning us to build you a website, you might be wondering which is the best tool for the job.
WordPress and SquareSpace are very different tools, and each has advantages and disadvantages.
We can create a new website for you, spruce up your existing one, or improve its performance, accessibility, and search engine rankings.
A hero is a content block that has a big bold image, a headline, a short explanation, and a call-to-action (either a button or a really short sign-up form).
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Writing is a process of constant editing and revision. When the dreaded red or blue squiggle appears under the text you’ve just written, it can induce frantic back-tracking and even self-doubt. If you don’t know where to start, staring at a blank screen can be disheartening.
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What’s the difference between a designer and a developer? A lot of people assume that these terms are synonymous, but they are increasingly found on different teams in large organizations. There are other roles in the software development space that are also needed to ensure that the finished product is reliable and usable.
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These are some of the tools that I use all the time during development.
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A content management system (CMS) is a system for storing all of your web pages, templates, images, and other assets in one place and displaying it on the web. It allows people with little or no knowledge of coding to edit content for your website.
Choosing a CMS is tricky. There are many systems available, and several factors you should consider in the selection process.
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Writing for the web requires a different style of writing than other formats. You need to be succinct, but also clear. Getting the tone right (not too formal, not too informal) is important.
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A responsive website is one that you can view equally well on a mobile or desktop device. The font size and layout should be readable without zooming, panning, or scrolling horizontally.
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When you are building or updating your website, you need to think about what your target audience will expect to see.
There are various ways to find out what they will expect; you can ask a group of people who are likely to use your site what they would expect to see; you can look at other websites offering a similar product or service; or you can experiment with different ways of presenting your information and see which is the most effective.
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