Your logo tells a story about your business in a single graphic. The colours, fonts, and symbols that you choose express your values in a concise way.
If your logo is truly distinctive and your brand is very well-known, it may be recognizable on its own without your company name.
(more…)When building a website, or commissioning us to build you a website, you might be wondering which is the best tool for the job.
WordPress and SquareSpace are very different tools, and each has advantages and disadvantages.
We can create a new website for you, spruce up your existing one, or improve its performance, accessibility, and search engine rankings.
Many people are now searching the web using AI. The measurement of how your website will be ranked in AI search results is called Generative Engine Optimization (GEO), or AI Engine Optimization (AEO).
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Website performance involves making web pages load quickly, or failing that, making slow processes appear to be fast. This is important because, if your page is slow to load, people will give up waiting for it to load and go somewhere else.
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There’s no such thing as a free lunch… and there’s no such thing as a free website either.
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A landing page is aimed at a specific audience. Its goal is either generating leads, getting people to sign up for your newsletter, or making sales. It is used for landing on your site after someone has clicked a link from a social media ad or a campaign email.
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Your values are how you show up in the world as a human, so it would be strange if your website did not reflect your values.
Values are not the same as politics, although they do affect how you vote and what you campaign for.
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Writing is a process of constant editing and revision. When the dreaded red or blue squiggle appears under the text you’ve just written, it can induce frantic back-tracking and even self-doubt. If you don’t know where to start, staring at a blank screen can be disheartening.
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Imagine you’re walking down a street, looking in the windows of all the stores. Some are exciting and make you want to go in. Some tell a story of what you might find inside the store. Some are dusty and neglected. Some have not changed their display for so long that the sunlight has bleached out the products and made the book covers curl up like dried leaves. Some of them make you laugh, some are gimmicky and cheesy, some make you smile, and some even make you think.
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Several people have asked me, “What’s a carnelian? How did you choose the name?” So here’s the story.
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