We live in a global context. So when you’re creating a marketing campaign, you need to think about its implications across many cultures, especially in Canada, whose culture was famously described as a mosaic, not a melting-pot. And things can change as a result of world affairs. In this post, I will explore some recent examples, which are funny, but they demonstrate the need for cultural competence. This means including people with different cultural backgrounds in your marketing team.
(more…)Author: Yvonne Aburrow
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Happy birthday Carnelian!
I started Carnelian Web Services on 8 April, 2025, so the company is one year old today!
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International Day of Pink
Tomorrow, April 8th, is the International Day of Pink, when people stand against bullying. This year’s theme calls us to tune in to the voices of queer and trans communities, past and present.
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We’re going to Bingemans!
Come and check out our booth at the Bingemans 2026 Business Expo on April 15th, 2026, from 2:00 pm to 7:00 pm. It’s the region’s biggest business event!
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Descriptive links
When you’re linking to another website or creating a call to action, it is always a good idea to make the label for the link or button describe what will happen when a visitor clicks on it.
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Canadian email tools
Are you looking for the perfect tool for your company newsletter? Do you want to use a Canadian tool to ensure privacy, security, and compliance with Canada’s legislation? Here’s a few different tools that you could use.
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Identity-first language
Many websites advise people to use person-first language when referring to disabled people (e.g. “a person with a disability”). But many disabled people prefer identity-first language (e.g. “a disabled person”).
Carnelian Web Services follows the social model of disability, which points out that disability is imposed by social attitudes and the built environment. We use identity-first language where appropriate (see our Accessibility Policy). But we will always be guided by how people describe themselves.
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International Women’s Day
Happy International Women’s Day to all women, both cisgender and transgender.
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Canadian social media
There’s an exciting new development in the world of social media: Canadian social media sites. So far I have discovered and joined Hey.Café and Eh! Both have groups that cater to my interests: photography, cats, crafts, and more.
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5 ways to hone your marketing copy
When you’re writing, it is important to consider who your target audience is. What do they know already? What do they want to know? What do they not know, and not even know that they need to know it? If you’re writing sales and marketing copy, you need to consider who you are writing for.
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Multi-faith Resource Project
I have been working on a multi-faith chaplaincy resource for people facing death, their families, carers, chaplains, and clergy.
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A very close shave
We are a bit shaken up by the very lucky escape we just had. A bus lost control on the very slippery ice on the road outside our house, and took out our wooden porch and the trellis that was on the side of the house.
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Black Organizations in Canada
History is a tapestry of many threads, some woven by individuals, some by groups. A lot of posts like this one focus on individuals, so I thought I would take a look at organizations. It turns out that there are a lot of them. Here are some that are nationwide in scope, supporting youth, developing Black businesses, or supporting Black queer people.
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