In Canada and the USA, February is Black History Month. June is LGBTQ+ Pride Month, and October is LGBTQ+ History Month.
In the UK, February is LGBTQ+ History Month and October is Black History Month.
(more…)Author: Yvonne Aburrow
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How to spot AI-generated content
Once you’ve read about a dozen AI-generated articles, you start to recognize ChatGPT’s style. Today I saw two articles on Facebook, one that seemed to be pure glurge (emotion-provoking content that was probably not true, or a distortion of the truth), and another that was true but exaggerated (for the sake of engagement, I assume).
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It’s cold outside …
… so we visited the local butterfly conservatory, which was wonderful. It was like visiting a tropical paradise. It was so good to see flowers and birds and butterflies. Snow can be very pretty, but after a couple of months of it, I need to see some greenery.
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Lincoln Alexander Day
Today is Lincoln Alexander Day. He was a Canadian lawyer and politician who became the first Black Canadian to be a member of Parliament in the House of Commons, a federal Cabinet Minister, a Chair of the Worker’s Compensation Board of Ontario, and the 24th Lieutenant Governor of Ontario from 1985 to 1991.
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Splash images
When you share a webpage on social media, it usually has an image attached to it. I have always called this the splash image. The still image that you upload to be the cover image of a YouTube video is called a splash screen. The idea is that it should make a big splash.
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Building Trust
Making your website and emails look professional is a big part of building trust in your business. Sounding human is also a good idea. I am starting to recognize ChatGPT’s writing style—and I don’t like it.
What are the ingredients of a professional website or email?
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WordPress vs Google Sites
When building a website, or commissioning us to build you a website, you might be wondering which is the best tool for the job.
WordPress and Google Sites are very different tools, and each has advantages and disadvantages.
WordPress
Advantages
- Has many free plugins, including third-party tools.
- WordPress blocks are easy to use and customize.
- You do not need to learn coding.
- The editor is very stable and behaves consistently.
- You can create reusable patterns for your templates (like blocks but more complex).
- You can edit the underlying code (HTML and CSS).
- The Site SEO plugin walks you through the SEO settings.
- You can customize the page templates, including the blog layout.
- You can add JavaScript and HTML widgets.
- A lot of developers and service providers use WordPress.
- If you use WebHosting Canada, the website is hosted in Canada.
Disadvantages
- You need to pay to remove ads and get access to fully customizable templates.
Google Sites
Advantages
- This is a free tool with a lot of features.
- Google Sites offers customizable templates, and you can set up your own colour scheme and fonts.
- You can easily embed other Google products in your website, such as Forms, Maps, Docs, Slides, Sheets, etc.
- If you already use Google Drive products, the user interface will be familiar.
- The editor is very stable and behaves consistently.
- You do not need to learn coding.
- You can add JavaScript and HTML widgets.
- The free package appears to include lazy loading.
Disadvantages
- There are no settings for search engine optimization.
- You cannot edit the underlying code.
- The website is not hosted in Canada.
Let us build it for you
We can create a new website for you, spruce up your existing one, or improve its performance, accessibility, and search engine rankings.
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Why Font Choices Matter
The fonts you choose for your website are a key aspect of branding. The font styles you choose make your website distinctive, and subtly communicate your values. The Google Fonts directory even has keywords for the feelings and seasons evoked by a font.
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Happy Holidays
There are many celebrations around the winter solstice, in every culture. Whichever one you are celebrating, may it be filled with good cheer, good food, and meaningful connection.
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5 ways I can enhance your website
There are many things to consider when you’re building a website. As a small to medium-sized business with many claims on your time, do you have time to think about all of these? If you are building a website using an automated tool, it does not usually provide all these settings – you need to add them manually.
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