The colours you choose for your website set the mood and present your brand and values consistently.
(more…)Author: Yvonne Aburrow
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Red Dress Day
Red Dress Day is held every May 5th and is a national day of remembrance and activism honouring the lives of Missing and Murdered Indigenous Women, Girls, and Two-Spirit People (MMIWG2S+). It started in 2010 with the REDress Project, which was created by Métis artist Jaime Black.
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Who are you writing for?
There are many different styles and registers of writing, but writing for the web has a specific set of techniques and styles, and a number of factors that you need to think about.
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How good is your website?
Is your website performing for you the way it should? Have you checked your SEO, performance, accessibility, usability, and AI-search-readiness (AIEO or GEO) recently? Do you know what is a good score for each of these metrics?
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When marketing goes wrong
We live in a global context. So when you’re creating a marketing campaign, you need to think about its implications across many cultures, especially in Canada, whose culture was famously described as a mosaic, not a melting-pot. And things can change as a result of world affairs. In this post, I will explore some recent examples, which are funny, but they demonstrate the need for cultural competence. This means including people with different cultural backgrounds in your marketing team.
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Happy birthday Carnelian!
I started Carnelian Web Services on 8 April, 2025, so the company is one year old today!
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International Day of Pink
Tomorrow, April 8th, is the International Day of Pink, when people stand against bullying. This year’s theme calls us to tune in to the voices of queer and trans communities, past and present.
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We’re going to Bingemans!
Come and check out our booth at the Bingemans 2026 Business Expo on April 15th, 2026, from 2:00 pm to 7:00 pm. It’s the region’s biggest business event!
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Descriptive links
When you’re linking to another website or creating a call to action, it is always a good idea to make the label for the link or button describe what will happen when a visitor clicks on it.
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Canadian email tools
Are you looking for the perfect tool for your company newsletter? Do you want to use a Canadian tool to ensure privacy, security, and compliance with Canada’s legislation? Here’s a few different tools that you could use.
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Identity-first language
Many websites advise people to use person-first language when referring to disabled people (e.g. “a person with a disability”). But many disabled people prefer identity-first language (e.g. “a disabled person”).
Carnelian Web Services follows the social model of disability, which points out that disability is imposed by social attitudes and the built environment. We use identity-first language where appropriate (see our Accessibility Policy). But we will always be guided by how people describe themselves.
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International Women’s Day
Happy International Women’s Day to all women, both cisgender and transgender.
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Canadian social media
There’s an exciting new development in the world of social media: Canadian social media sites. So far I have discovered and joined Hey.Café and Eh! Both have groups that cater to my interests: photography, cats, crafts, and more.
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