Happy International Women’s Day to all women, both cisgender and transgender.
(more…)Author: Yvonne Aburrow
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Canadian social media
There’s an exciting new development in the world of social media: Canadian social media sites. So far I have discovered and joined Hey.Café and Eh! Both have groups that cater to my interests: photography, cats, crafts, and more.
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5 ways to hone your marketing copy
When you’re writing, it is important to consider who your target audience is. What do they know already? What do they want to know? What do they not know, and not even know that they need to know it? If you’re writing sales and marketing copy, you need to consider who you are writing for.
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Multi-faith Resource Project
I have been working on a multi-faith chaplaincy resource for people facing death, their families, carers, chaplains, and clergy.
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A very close shave
We are a bit shaken up by the very lucky escape we just had. A bus lost control on the very slippery ice on the road outside our house, and took out our wooden porch and the trellis that was on the side of the house.
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Black Organizations in Canada
History is a tapestry of many threads, some woven by individuals, some by groups. A lot of posts like this one focus on individuals, so I thought I would take a look at organizations. It turns out that there are a lot of them. Here are some that are nationwide in scope, supporting youth, developing Black businesses, or supporting Black queer people.
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Mobile-first design
Have you checked what your website looks like on a smart phone? Or a tablet?
More than 60% of visitors to your website will be viewing it on a mobile phone, so it is important to make sure that it looks great on a mobile device.
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History Months
In Canada and the USA, February is Black History Month. June is LGBTQ+ Pride Month, and October is LGBTQ+ History Month.
In the UK, February is LGBTQ+ History Month and October is Black History Month.
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How to spot AI-generated content
Once you’ve read about a dozen AI-generated articles, you start to recognize ChatGPT’s style. Today I saw two articles on Facebook, one that seemed to be pure glurge (emotion-provoking content that was probably not true, or a distortion of the truth), and another that was true but exaggerated (for the sake of engagement, I assume).
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It’s cold outside …
… so we visited the local butterfly conservatory, which was wonderful. It was like visiting a tropical paradise. It was so good to see flowers and birds and butterflies. Snow can be very pretty, but after a couple of months of it, I need to see some greenery.
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Lincoln Alexander Day
Today is Lincoln Alexander Day. He was a Canadian lawyer and politician who became the first Black Canadian to be a member of Parliament in the House of Commons, a federal Cabinet Minister, a Chair of the Worker’s Compensation Board of Ontario, and the 24th Lieutenant Governor of Ontario from 1985 to 1991.
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Splash images
When you share a webpage on social media, it usually has an image attached to it. I have always called this the splash image. The still image that you upload to be the cover image of a YouTube video is called a splash screen. The idea is that it should make a big splash.
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Building Trust
Making your website and emails look professional is a big part of building trust in your business. Sounding human is also a good idea. I am starting to recognize ChatGPT’s writing style—and I don’t like it.
What are the ingredients of a professional website or email?
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