This month’s Cambridge Chamber of Commerce social was at Four Fathers Brewery in Hespeler, and we had a stall and donated a raffle prize of a web-page tune-up for SEO, accessibility, and performance. The theme was Oktoberfest so there were delicious snacks.
(more…)Author: Yvonne Aburrow
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Celebrating Persons Day
October 18 is Persons Day, commemorating the legal ruling in 1929 when Canada’s highest court of appeal ruled that the definition of persons included women. This meant that women could be appointed to public office, including the office of Senator. The ruling was an important step in paving the way towards gender equality.
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Wix versus WordPress
When building a website, or commissioning us to build you a website, you might be wondering which is the best tool for the job.
WordPress and Wix are very different tools, and each has advantages and disadvantages.
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New pages on our website
After an inspiring and very helpful business startup visioning session with Constella Strategy and Accounting, we have added a number of new pages to the Carnelian website: Who we help, Our Values, Our Policies, and a page about our Onboarding process.
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Understanding Generative Engine Optimization (GEO)
Many people are now searching the web using AI. The measurement of how your website will be ranked in AI search results is called Generative Engine Optimization (GEO), or AI Engine Optimization (AEO).
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Orange Shirt Day
September 30 is the National Day for Truth and Reconciliation in Canada, but it was originally known as Orange Shirt Day, and started as a grass-roots effort by Indigenous people to commemorate the children who died in residential schools, and those who survived but were harmed by the violence and abuse in the schools.
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Website Performance
Website performance involves making web pages load quickly, or failing that, making slow processes appear to be fast. This is important because, if your page is slow to load, people will give up waiting for it to load and go somewhere else.
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Hosting and Domains
What is the difference between hosting and domains? Why do web companies list prices for these separately? What’s a redirect? This blogpost explains all these terms.
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About that “free” website…
There’s no such thing as a free lunch… and there’s no such thing as a free website either.
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Holding out for a Hero
A hero is a content block that has a big bold image, a headline, a short explanation, and a call-to-action (either a button or a really short sign-up form).
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Landing Pages
A landing page is aimed at a specific audience. Its goal is either generating leads, getting people to sign up for your newsletter, or making sales. It is used for landing on your site after someone has clicked a link from a social media ad or a campaign email.
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International Nonbinary People’s Day
Today is International Nonbinary People’s Day. It is exactly halfway between International Women’s Day and International Men’s Day. However, that does not mean that nonbinary people are halfway between men and women. Gender is best thought of as less of a spectrum and more of a scatter-plot.
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Does Your Website Reflect Your Values?
Your values are how you show up in the world as a human, so it would be strange if your website did not reflect your values.
Values are not the same as politics, although they do affect how you vote and what you campaign for.
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Disabled People in Business
Continuing the theme of Disability Pride Month, here is a list of businesses owned by disabled and neurodiverse people in Ontario. There were 2485 businesses owned by disabled people in Ontario in 2021, according to BDO Canada, but it is very hard to find them via a search engine. Feel free to add yours in the comments.
I use the term disabled people instead of “people with disabilities” because disabled people is derived from the social model of disability (developed by disabled people), which emphasizes that people are disabled by inaccessible environments, rather than the disability being inherent to them, which is implied by “people with disabilities”.
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Disability Pride Month
July is Disability Pride Month. This year’s theme is “We Belong and We’re Here to Stay”. This message highlights the way that disabled people are often overlooked when providing services, and there needs to be a cultural shift as well as changes in legislation.
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