Tag: SEO

  • Introducing our services

    Introducing our services

  • Splash images

    Splash images

    When you share a webpage on social media, it usually has an image attached to it. I have always called this the splash image. The still image that you upload to be the cover image of a YouTube video is called a splash screen. The idea is that it should make a big splash.

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  • WordPress vs Google Sites

    WordPress vs Google Sites

    When building a website, or commissioning us to build you a website, you might be wondering which is the best tool for the job.

    WordPress and Google Sites are very different tools, and each has advantages and disadvantages.

    WordPress

    Advantages

    • Has many free plugins, including third-party tools.
    • WordPress blocks are easy to use and customize.
    • You do not need to learn coding.
    • The editor is very stable and behaves consistently.
    • You can create reusable patterns for your templates (like blocks but more complex).
    • You can edit the underlying code (HTML and CSS).
    • The Site SEO plugin walks you through the SEO settings.
    • You can customize the page templates, including the blog layout.
    • You can add JavaScript and HTML widgets.
    • A lot of developers and service providers use WordPress.
    • If you use WebHosting Canada, the website is hosted in Canada.

    Disadvantages

    • You need to pay to remove ads and get access to fully customizable templates.

    Google Sites

    Advantages

    • This is a free tool with a lot of features.
    • Google Sites offers customizable templates, and you can set up your own colour scheme and fonts.
    • You can easily embed other Google products in your website, such as Forms, Maps, Docs, Slides, Sheets, etc.
    • If you already use Google Drive products, the user interface will be familiar.
    • The editor is very stable and behaves consistently.
    • You do not need to learn coding.
    • You can add JavaScript and HTML widgets.
    • The free package appears to include lazy loading.

    Disadvantages

    Let us build it for you

    We can create a new website for you, spruce up your existing one, or improve its performance, accessibility, and search engine rankings.

    See pricing
    contact us
  • 5 ways I can enhance your website

    5 ways I can enhance your website

    There are many things to consider when you’re building a website. As a small to medium-sized business with many claims on your time, do you have time to think about all of these? If you are building a website using an automated tool, it does not usually provide all these settings – you need to add them manually.

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  • Microformats

    Microformats are a way of marking up standardized data so that search engines, AI tools, and calendar tools can process it. Adding them to your site helps AI tools and search engines to rank your website higher in search results.

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  • GoDaddy versus Wix

    When building a website, or commissioning us to build you a website, you might be wondering which is the best tool for the job.

    Wix and GoDaddy are different tools, and each has advantages and disadvantages.

    (more…)
  • GoDaddy versus WordPress

    GoDaddy versus WordPress

    When building a website, or commissioning us to build you a website, you might be wondering which is the best tool for the job.

    WordPress and GoDaddy are very different tools, and each has advantages and disadvantages.

    (more…)
  • Wix versus WordPress

    Wix versus WordPress

    When building a website, or commissioning us to build you a website, you might be wondering which is the best tool for the job.

    WordPress and Wix are very different tools, and each has advantages and disadvantages.

    (more…)
  • Understanding Generative Engine Optimization (GEO)

    Understanding Generative Engine Optimization (GEO)

    Many people are now searching the web using AI. The measurement of how your website will be ranked in AI search results is called Generative Engine Optimization (GEO), or AI Engine Optimization (AEO).

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  • Search Engine Optimization

    Search Engine Optimization

    Many people think of search engine optimization (SEO) as a bit of a dark art. But in reality, if your website is navigable and usable for human visitors, this will also hold true for search engines.

    When you are creating a page, it is important to think about what your target audience would be looking for, and make sure that the information they need to make a decision is displayed prominently on the page.

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