Author: Yvonne Aburrow

  • Introducing Expert Guides

    Introducing Expert Guides

    We are delighted to present our freshly updated and redesigned expert guides, which are free to download from our expert guides page.

    If you find them useful, you might want to consider booking our training courses, which explore the material in more depth.

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  • Microformats

    Microformats are a way of marking up standardized data so that search engines, AI tools, and calendar tools can process it. Adding them to your site helps AI tools and search engines to rank your website higher in search results.

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  • WordPress vs SquareSpace

    When building a website, or commissioning us to build you a website, you might be wondering which is the best tool for the job.

    WordPress and SquareSpace are very different tools, and each has advantages and disadvantages.

    WordPress

    Advantages

    • Has many free plugins, including third-party tools.
    • WordPress blocks are easy to use and customize.
    • You do not need to learn coding.
    • The editor is very stable and behaves consistently.
    • You can create reusable patterns for your templates (like blocks but more complex).
    • You can edit the underlying code (HTML and CSS).
    • The Site SEO plugin walks you through the SEO settings.
    • You can customize the page templates, including the blog layout.
    • A lot of developers and service providers use WordPress.
    • If you use WebHosting Canada, the website is hosted in Canada.

    Disadvantages

    • It is harder to animate the transitions in your website.
    • There are less templates available.
    • You need to pay to remove ads and get access to fully customizable templates.

    SquareSpace

    Advantages

    • SquareSpace offers many templates and content patterns.
    • You can build a website with AI.
    • The editor is very stable and behaves consistently.
    • SquareSpace provides a large number of useful layouts.
    • You do not need to learn coding.
    • All packages come with lazy loading and animations by default.

    Disadvantages

    • After you have generated your website with AI or with the template provided, you still need to remove all the content it has added and create your own.
    • The editor is a bit fiddly to use – you have to edit the settings for each element in a popup (instead of in the side panel that WordPress gives you).
    • You cannot edit the underlying code on the Basic package.
    • You need to pay to publish your website. SquareSpace’s cheapest package is $21 per month (if you pay annually).
  • GoDaddy versus Wix

    When building a website, or commissioning us to build you a website, you might be wondering which is the best tool for the job.

    Wix and GoDaddy are different tools, and each has advantages and disadvantages.

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  • Fall Colours in Hespeler

    One of the lovely things about Hespeler is that it has so much green space: Forbes Park, Hespeler Mill Pond, Mill Pond Neighbourhood Park, Woodland Park, Bechtel Park, Victoria Park, and the Chilligo Conservation Area. I enjoy walking around them, especially in the fall, when it’s cool and the foliage is so vibrant with colour.

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  • GoDaddy versus WordPress

    GoDaddy versus WordPress

    When building a website, or commissioning us to build you a website, you might be wondering which is the best tool for the job.

    WordPress and GoDaddy are very different tools, and each has advantages and disadvantages.

    (more…)
  • Chamber Social

    Chamber Social

    This month’s Cambridge Chamber of Commerce social was at Four Fathers Brewery in Hespeler, and we had a stall and donated a raffle prize of a web-page tune-up for SEO, accessibility, and performance. The theme was Oktoberfest so there were delicious snacks.

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  • Celebrating Persons Day

    Celebrating Persons Day

    October 18 is Persons Day, commemorating the legal ruling in 1929 when Canada’s highest court of appeal ruled that the definition of persons included women. This meant that women could be appointed to public office, including the office of Senator. The ruling was an important step in paving the way towards gender equality.

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  • Wix versus WordPress

    Wix versus WordPress

    When building a website, or commissioning us to build you a website, you might be wondering which is the best tool for the job.

    WordPress and Wix are very different tools, and each has advantages and disadvantages.

    (more…)
  • New pages on our website

    New pages on our website

    After an inspiring and very helpful business startup visioning session with Constella Strategy and Accounting, we have added a number of new pages to the Carnelian website: Who we help, Our Values, Our Policies, and a page about our Onboarding process.

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  • Understanding Generative Engine Optimization (GEO)

    Understanding Generative Engine Optimization (GEO)

    Many people are now searching the web using AI. The measurement of how your website will be ranked in AI search results is called Generative Engine Optimization (GEO), or AI Engine Optimization (AEO).

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  • Orange Shirt Day

    Orange Shirt Day

    September 30 is the National Day for Truth and Reconciliation in Canada, but it was originally known as Orange Shirt Day, and started as a grass-roots effort by Indigenous people to commemorate the children who died in residential schools, and those who survived but were harmed by the violence and abuse in the schools.

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  • Website Performance

    Website Performance

    Website performance involves making web pages load quickly, or failing that, making slow processes appear to be fast. This is important because, if your page is slow to load, people will give up waiting for it to load and go somewhere else.

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  • Hosting and Domains

    Hosting and Domains

    What is the difference between hosting and domains? Why do web companies list prices for these separately? What’s a redirect? This blogpost explains all these terms.

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