When you’re linking to another website or creating a call to action, it is always a good idea to make the label for the link or button describe what will happen when a visitor clicks on it.
If a link is labelled “click here”, “here”, “read more”, or “more information”, the visitor has to hover over the link with their mouse pointer, or use the link preview functionality in their browser, in order to see what will happen when they click on the link.
If a visitor is using a screenreader and only scanning your page for links, they will hear a series of links described as “click here” and nothing else.
It is much better to describe the destination of the link. This increases people’s trust that the link is safe to click on.
If you’re linking to a blogpost or article, you can write the title of the article, the author, and the year it was published.
If you’re creating a call to action, it should generally include a verb (such as “sign up”, “log in”, “buy”) and a noun (the name of the service they’re signing up for, or the product they’re buying).
If you’re providing a link with more information about a product or service, then label it with the name of the product or service.
Leave a Reply